UI and UX Services
Performance‑led UI development and optimisation for embedded devices
Most UI/UX problems on connected devices are not design problems. They are engineering problems: memory leaks, stuttering animations, unstable third-party app integrations, and performance that degrades on older hardware.
We solve those problems. Our engineers work at the intersection of UI and embedded systems, which means we reach the root cause, not just the surface symptom.
When a TV UI stutters, subscribers notice. When a gateway interface fails to load, calls hit the support desk. When a third-party app behaves unpredictably on your platform, it is your brand that takes the hit, not the app vendor’s.
Why customers come to us
Product teams often start with a good design but hit a wall when moving to real devices. UIs run slowly. Memory leaks appear. Animations stutter. Pages fail to load. Third‑party apps behave unpredictably.
Left unresolved, these issues delay launches, harm brand reputation, and increase support costs.
Our role is to identify and resolve these issues to ensure smooth, frustration-free user experiences.
Our UI / UX services
We offer three core services. Customers often combine them into one programme.
Benchmarking and Optimisation
We test your application against known high‑performance benchmarks and identify what is holding it back.
This includes memory usage, frame rate consistency, off‑screen rendering, asset handling, glitching, and CPU/GPU/NPU load.
You get clear recommendations, practical fixes, and a clear picture of what ‘good’ looks like for your specific platform.
UI and Application Integration
For new or existing applications, we validate function and performance characteristics.
We identify integration faults, architectural weaknesses, and platform‑specific issues, such as unsupported APIs, asset-loading failures, or page‑stacking memory growth.
You receive code‑level guidance that your team can act on immediately.
UI and Application Development
We develop performant UIs for embedded environments.
This includes ground‑up development or adding new features/pages to existing interfaces.
Customers typically use this when they have a design but need it implemented for a real device, when they need a partner who understands both UI and the underlying OS, or when their internal team is short on time or specialist experience.
We work across Linux, Android TV, AOSP, and RDK platforms, using Flutter, Qt, LightningJS, React, Node, Kotlin, JavaScript, C, and C++.
Our integration experience spans native and browser applications, including TTS, REST APIs, DRM, UPnP, and EPG.
Where we fit in your delivery process
We typically partner with customers at one of three stages:
Pre‑launch
To ensure the UI or app meets performance requirements before release.
Mid‑project
When issues emerge and timelines are at risk.
Post‑launch optimisation
When customer feedback or telemetry shows performance issues.
Engagements can run as short as a structured 4‑week optimisation sprint or extend into a managed service through which we continuously test, tune, and integrate new releases.
Common use cases
- Optimising a TV UI to run smoothly on ageing set‑top hardware
- Integrating a third‑party OTT app into an operator platform
- Stabilising an HTML/JS application that is memory‑heavy or feature‑rich
- Migrating or porting a UI to RDK, Android TV, or Linux
Our approach
Engineering reality, not surface design
Competitors often approach UI/UX as a front‑end design challenge. We approach it as a system‑level performance challenge. Both matter, but only one determines whether your customers experience delays, freezes, or crashes.
Root cause, not symptoms
From architectural redesign to replacing unsupported APIs, we resolve root‑cause issues that standard QA or front‑end teams do not have the scope or experience to diagnose.
Full-stack capability
Where performance issues cross into drivers, middleware, or platform quirks, we can diagnose and fix them. This is a critical advantage over outsourced UI vendors who only see the front-end layer.
Measurable commercial value
Every engineering hour saved, every customer issue avoided, and every device lifespan extended has direct commercial value. If you need help building the internal case for investment, we can help you model it.
Who we work with
Media operators and communication service providers
Industrial and embedded product manufacturers
Application vendors optimising for embedded deployment
OEMs and silicon vendors
We support both operator-side needs (core UI, third-party app integration) and app-vendor needs (optimising applications for constrained device environments).
Start with a conversation
Whether you need a full UI development partner or a rapid optimisation sprint, we can help you deliver a smoother, faster, more robust user experience across your device portfolio.
Book a free 30-minute performance review call to discuss your user experience.
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