Media AI

Smarter Entertainment. Smarter Homes. Operator-Led.

Media AI is a hybrid Edge + Cloud solution that enables Pay TV operators and communication service providers to deliver next-generation entertainment, smart home services, and personalised user experiences, all through branded, voice-driven interfaces and privacy-by-design architecture.

The market challenge

Operators are under siege in a completed and increasingly fragmented market. AI is transforming how content is discovered, recommended and consumed. This presents a complex challenge:

How do you keep pace with evolving consumer expectations?
What’s the right AI strategy for your platform and audience?
When is the right time to invest, and why should you trust it?

Media AI is rapidly evolving. Device manufacturers are building capability, and widespread adoption is not a question of if, but when. The challenge now lies in understanding what to build, how to build it, when to deploy, and why it matters.

With deep engineering expertise and a proven track record in media product development and integration, Consult Red is uniquely positioned to guide operators and ecosystem partners through the complexities of AI adoption – from strategy to execution.

The opportunity

Media AI helps operators reclaim their place at the heart of the connected home with intelligent, privacy-first entertainment experiences:

Simplify content discovery

With natural language and gesture-based navigation

Hyper-personalised experiences

Based on real-time viewer presence and context

Enable new value-added services

Like shoppable video, telehealth and home automation

Own the interface

With operator branded voice control and UX

Build first-party datasets

With subscriber consented, local data fusion

Reduce cloud costs and latency

With edge inference on NPU-equipped devices

Use cases: AI-enhanced user experiences

Viewer presence and demographics

Adapt UI and recommendations to who’s in view

Natural-language navigation

“Go to the T-Rex scene”, “Turn on subtitles”, “Find action films”

Gesture control

Skeletal tracking for fitness, education, gaming and general UI

Face recognition

Personalise profiles and UI for consenting household members

Conversational UI

Branded wake-word interface for media and home control

Live subtitling and on-device translation

Accessibility features for inclusive viewing

Use cases: AI-enabled value-added services

Shoppable video

Detect brands/logos in video content and trigger contextual shoppable calls to action via QR handoff.

Home security

Integrate doorbell camera feeds and announce who’s at the door via TV notifications – processed locally to cut cloud costs and boost privacy.

Telehealth and ageing in place

Monitoring and accessibility with fall detection, routine-change alerts, and live subtitling for video calls.

Home automation

Presence-aware smart home orchestration using Matter/Thread, with management dashboards.

Targeted advertising

Household or individual-level ad hyper-targeting with granular consent and a clear value exchange.

Why partner with Consult Red for Media AI?

Deep expertise

Our engineers have hands-on experience with operator stacks and edge AI.

Proven success

Trusted by leading communication service providers, OEMs, and silicon vendors worldwide.

End to end services

From consulting and deployment, to test and maintenance, we cover the full product lifecycle.

Ready to explore the future of Media AI?

Media AI is an emerging technology with multiple possible use cases. Operators are exploring the business case and a roadmap for investment.

Whether you’re just starting out or scaling your AI capabilities, Consult Red can help you navigate every stage of the journey. Let’s build the future of Media AI together.

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