Integrated, connected TV platform development for US retail market
For a Leading US cable operator
Challenge
This challenge involved the customer’s requirement for an advanced connected TV platform tailored for the US market. Consult Red played a crucial role in transforming similar initial concepts into reality for similar Tier 1 operators.
The customer’s alternative business model necessitated a different hardware approach, requiring collaboration with OEMs and marketing the product at a premium price point in retail.
Solution
Consult Red brought its skills and knowledge to accelerate the customers’ time to market.
A seed team in both HW and SW was provided to work on adapting the product concept for US retail, optimising for the premium market whilst maintaining a high-quality solution (e.g., memory and CPU performance optimisations).
Consult Red were the HW design authority for the TV product, working with multiple OEM brands and US retail customers. Ongoing support for both hardware and software across the multiple connected TV platforms and syndication variants. Consult Red were a new trusted partner for this connected TV solution – following the successful delivery of a similar project for another customer.
Learnings
The main learnings from this project included extensive knowledge gained in optimising RDK for resource-limited devices. The team also gained experience in hardware product development, working with multiple OEMs against challenging timescales.
Impact and Value
This project accelerated the time to market for the US TV product offering, with over 10 hardware variants successfully deployed and more on the way. Additionally, it created opportunities for performance optimisation of premium-priced product offerings.
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